SECRETS TO CREATING BREAKTHROUGH IDEAS

What do Arianna Huffington, Jay-Z and the founders of Twitter all have in common?

They changed the face of American culture forever.
They have enabled us to "see ourselves, or something in the world, differently," explains author Grant McCracken. In his book  "Culturematic," McCracken discusses how these and other innovators came up with revolutionary concepts that helped shape the way we see the world today.
McCracken describes "culturematic" as "a little machine for making culture. It's an ingenuity engine." The cultural innovators practicing this art form all get one key thing right: They challenged the traditional order in which our world is run. "They speak to us because they go against the grain of expectation," McCracken shares.  See  the most valuable secrets from their successes after the cut.

32 WAYS TO USE FACEBOOK FOR YOUR NIGERIA BUSINESS

For most the most part, Nigeria business owners thinks Facebook is  just for keeping tabs on friends and filling out quizzes. others open a facebook business page simply because they hear its the best way to market a brand. “Yes” it can be used as a highly effective business tool only if you know what to do. It’s great for marketing your products, landing gigs and connecting with your customers. Here are 32 ways to use Facebook in your Nigerian business.

DEAR NIGERIAN BUSINESS OWNER

Dear Nigerian Business Owner ,

Today I want to share with you one of the key ingredients for your Entrepreneurial success. It's Free and you can do it right now but I can guarantee that virtually none of your competitors are doing it.

What is it? It's thinking outside the box. It's taking a step back from your business and looking at your marketing in a totally new way.

Let me explain. Most businesses are trapped in a prison. It's the prison that says they have to market in the same way that everyone else in their profession markets. So all the plumbers advertise in the yellow pages, all the hairdressers advertise in the local paper, all the double glazing companies use telemarketing, promoters, Fliers etc.