Thursday, 12 June 2014
Thursday, 30 January 2014
MOBILE MARKETING TIP FOR YOUR NIGERIA BUSINESS
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| Mobile Marketing on Fire |
With the first quarter of 2014 well
underway, it’s time get creative and put some weight behind your brand. To help
you achieve this feet, I have narrowed down a few important aspects to keep in
mind when developing your sales strategy this year:
Increase Mobile Advertising Spend
With a growing mobile economy reaching more than 30% of Nigerian adults, companies will find it crucial to integrate mobile advertising solutions into their overall advertising strategy. Brands that have already intelligently implemented mobile marketing strategies must start thinking of the appropriate mobile advertising channels to bulk up. Tracking the success of various mobile advertising services and understanding where the greatest ROIs are seen will help companies determine a proper increase in mobile ad spending for the holidays. With the projected increase in sales revenues during November and December, there’s no doubt that increasing ad spend as well as developing creative mobile marketing ideas to draw traffic will prove worthwhile and ultimately profitable.
With a growing mobile economy reaching more than 30% of Nigerian adults, companies will find it crucial to integrate mobile advertising solutions into their overall advertising strategy. Brands that have already intelligently implemented mobile marketing strategies must start thinking of the appropriate mobile advertising channels to bulk up. Tracking the success of various mobile advertising services and understanding where the greatest ROIs are seen will help companies determine a proper increase in mobile ad spending for the holidays. With the projected increase in sales revenues during November and December, there’s no doubt that increasing ad spend as well as developing creative mobile marketing ideas to draw traffic will prove worthwhile and ultimately profitable.
Thursday, 23 January 2014
EMAIL MARKETING STRATEGY...A MUST READ
10 ESSENTIAL
LESSONS IN LIFE BY WILLIAM MCRAVEN, AMERICA’S TOP NAVY SEAL.
William H. McRaven has been a Navy SEAL for 36 years. At
age 58, he is now the top Navy SEAL in the United States military, as Commander
of the U.S. Special Operations Command. McRaven is the man who actually
commanded the Navy SEAL mission to get Osama Bin Laden.
In other words, William H. McRaven is the type of man
who, when he speaks, commands attention. On May 17, he returned to his own alma
mater, the University of Texas at Austin, where he delivered the commencement
address to the graduating class of 2014. In his speech, he offered 10 life
lessons that I think are worth repeating. As McRaven said, while he learned
these lessons in the Navy SEALs, they are just as valuable for people who have
never worn a military uniform. “It matters not your gender, your ethnic or
religious background, your orientation, or your social status,” McRaven told
the Texas Longhorn grads. “Our struggles in this world are similar and the
lessons to overcome those struggles and to move forward — changing ourselves
and the world around us — will apply equally to all.” Quoted from his
commencement address, here are 10 principles to live by, from the top Navy SEAL
in the country, William H. McRaven:
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