ANOTHER QCN BREAKTHROUGH FOR AFRICA BUSINESSES

Sustainable community and people development begins with the locals. The best fine dining or fast foods anywhere that tend to do well do so because they meet the needs of the community. But, community residents act responsibly and reciprocate the gesture when they are part of the creative process, especially when their rewards are tied to performance and support for the projects.  

I'm very happy bring you this latest business strategy because I know that a whole lot of businesses I have meet during my work here in Nigeria and in most part of the world are just doing it wrong; plain and simple! I have spent a lot of time and money researching what works from what doesn’t.  I’m more inclined to write about this new trend in marketing as a result of my understanding of your target market, the economy and your need to satisfy your corporate social responsibility. But above all are the immediate needs of your customers new or old.    

I strongly recommend the services of one of Nigeria's fastest growing marketing machine now popularly called GameChange that is really impacting businesses and consumers everywhere. Introducing Quick Connect Nigeria -QCN.

Quick Connect is not only ready to connect you to your most valuable business asset -New Customers; they are also ready help you redefine, re-assesses and re-validate your core business objective “Marketing”. And to help you put in place a strategic cost-effective reverse marketing plan designed to attract, retain and engage customers like never before. This one of kind company offers a whole lot of new business strategies that any business would love to take advantage of immediately. they currently host 500,000 global companies in over 12,000 cities and counting.  See below for some of  what they bring to the table.

Control Your Competitors; before now, most businesses marketing plan has always been competitive in design. A strategy that breeds unhealthy market trend with no room for creativity. “A more of the same business strategy”.  To curb this trend, they introduced the following 7 prong approach discussed bellow.

a)      CUSTOMER SWAP; a Cross-Promotional Business Marketing Strategy or a collaborative business marketing plan that allows multiple businesses to Swap customers with other companies without the extra marketing cost. This proven strategy is another QCN’s unique plan to help businesses everywhere attract, retain and engage new customers. It affords participating businesses the opportunity to maximize profits by leveraging on the goodwill of other businesses far or near, competing brands or not.

b)      Reverse Marketing aka common sense marketing; this is a new era and changing of priorities. To be successful in industry, the only choice is to be become different. In all, a business service offering, marketing and brand must be package in ways that should make the business stand out from the crowded marketplace.

Its common sense that all competitors advertise their brands usually through the same medium offering basically the same buyers plan. They spend a fortune on TV, Radio, print Media or flier advertising or many others simply flap their signage and hope the lettering on the board will sell itself. Consider this fact! Majority of the media houses are dead broke and cannot advertize themselves out of debt. 

Most businesses  never conduct thorough research before expending their ad budget. Here is an example; Nigeria has about 170 print media houses in operation, our research shows that they circulate a combined total of less than a million copies per day. whereas, the population of Nigeria is said to be a conservative 160 million. Yet most media houses charges up to N4 million per day.  Another research conducted brings to light another truth that most business owners must become familiar with. The research focused on the business profits as against the buying power and population. it was discovered that whilst most businesses actually thought their profits continues to be on the increase, they were actually stagnant. This simply means there’s more room to grow where the strategies are right. 

To counter this, here is what they did at QCN; they started by building a business that is 100% debt free! Then, conducted research of your closest competitor’s strategies and deliberately put in place a strategy that reverses it all to your corporate advantage; and in the process put plans in place to make the advertizing media houses to carry your brand 100%  free.

No two businesses are alike but most businesses proffer the same solutions and yet expect different results? At QCN, every solution is researched, tested, approved and customized to the brand they represent. No misses or door is ever left UN-knocked. 

c)      Street Smart Marketing; to sell a product or service, you really have to go way back. Way back to the core of your marketing strategy “target market”. Once there, you must find creative ways to connect with the locals. In other to achieve this aim, you must have a plan to separate what works from what doesn’t. Rather than follow the trend, you must begin to invest in setting new trend that that your competitors will find very hard to bit and follow. This means you must put in place strategies that put your business in the center. Think of it as a farmer who knows how to plant his seeds, water the seeds and rip in the harvest without breaking a nail. Most customers have one thing in common; they enjoy convenience shopping, proactive service and love a good brand. Your strategies must be designed in line with this trend, and that’s what most companies QCN work with continue to enjoy. A strategy that takes into accounts the needs and wants of the street.

d)     Controlled Patronage; Customers work very hard to earn a living; the fear of losing their money through careless buying and fraudulent merchants is unanimous. But; here is the significant disconnect that will continues to eat deep into your business profits. “Banks makes profits because they know how to invest and reinvest the people’s money. Government succeeds because they know how and when to make demands from the unsuspecting masses. But, who is investing time and money on workers and their “Buying Decision? Who is influencing their decision to buy, the cost and from whom to buy”?  That’s exactly what QCN successfully done in Nigeria. They tell the consumer where to shop, how much to buy and how often. They believe in the idea that ”If you can control the buyer’s decision, you control the market and if you control the market you control the economy”. No wonder many businesses in Nigeria now sees them as a Company of choice. You too should reconsider investing your ad budget with the mind benders!

e)      Collaborative Customer Loyalty Cards and Affinity Programs; the Mission? To deliver the best elite member benefits program customized to the needs of your clients.  By packaging thousands of local  discount providers into a private-label platform, they help groups and organizations build customer loyalty and boost their corporate bottom-line. Quick Connect Nigeria makes customizable ATM/Credit cards that are acceptable by all ATM machines, POS terminals and can be used to shop with major online stores worldwide. Their cards and entire program can be customized to any brand. This simply means, no matter how far or near, they will always wear the look and feel of your brand.  Their slogan says it all; your vibrant silent partner working to ensure your business success.  Now you too can join the league of extraordinary businesses simply by joining the QCN business express train.

f)       Revenue Opportunities; you are in business because you want to improve your financial and corporate bottom-line. But restricting your chances limits your ability to achieve that goal. Private-labeling your own QCN program gives rise to a variety of direct revenue opportunities.

• Customer acquisition. Offering your customer incentives can only add value to your products, services and programs, making it easier to gain customers and close corporate sales.
• Incremental sales. Whether it’s an up sell or an exit program, it helps if you can draw additional revenue from your customer base. So consider earning residual income for every card issued for life. As your members renew, your business reaps the benefit of recurring cash flow throughout the year. Amen to the amazing QCN residual income power.
• Loyalty & Affinity; In addition to sales transactions and annuity income, QCN is also about forging long-term relationships with those you care about the most. Your patrons.
• Intelligent Branding & recognition. QCN membership materials give your organization’s brand top ranking everywhere the QCN card is accepted. As members use the QCN card, your brand is constantly showcased to merchants, thousands of customers and members themselves.
• Goodwill Every Day. By its money-saving nature, the QCN program spreads goodwill every time a cardholder nets a bargain. As the sponsor who’s constantly front and center, you get all the credit.
• Member & employee retention. Satisfied customers mean happy returns, and QCN gives them a great reason to come back.                        

g)      Proactive Customer Relationship; they call it the ingenuous KYC (know your client) Know your clients, and then keep in touch with them. That’s how you build customer relationships that last. QCN turnkey marketing solutions help you capture valuable data about whom your customers are and where they can be found. Then, they do all the work via print, phone, email and web marketing to keep you in contact with them.  Below are a few examples of that process; Merchant Services , QCN serves millions of card-carrying members from virtually every walk of life – in print, on the phone, on the Web and face to face.

1. Print
   For your patrons and non-patrons alike, QCN will produce eye-catching, private-label print materials designed specifically to promote merchants listed in the QCN program. Savings directories for patrons benefit guide, exclusive patron centered magazines, product and service brochures and promotional flyers all help to turn everyday retailers  and customers into “a SWEET SENSATION preferred merchants and customer.”
2. QCN Mobile Alerts
   When your clients are on the go, they need to get updates fast.  With QCN mobile alerts, your patrons will never miss your service or product offerings and updates. Our mobile alerts are customized to our member’s specification, proximity, gender, age and more.  This way you are sure your message only gets to the potential clients you have in mind. their members can also request for live service or product details on the go. They can even create your own customized discount mobile locator application.
3. Web
   The QCN platform makes it easy for customers to find you, no matter where you are. Once a merchant is in their network, members input their own search criteria like (city, state, keyword, business category, name, discounts etc.) to come “searching” for you. Every merchant gets a custom Web page with promotional details and location-specific information. They even offer online sponsorships, giving your business an opportunity for premium logo placement and unlimited advertising impressions.                   
4. Email
   Since QCN card holders come in all shapes and sizes. their email marketing services let you target them quickly, measurably and cost effectively.

• Targeted updates. When savings are on the line, members want to know. The QCN email updates are customized by the recipient’s city, state recent search criteria.
• Email promo. Popular with QCN merchants, sponsorship logos allow businesses build brand recognition and generate Web traffic.

Brand Feature of the month. Give your brand maximum exposure. Spotlight your business in an email feature and enjoy the instant response you’ll get. They limit the number of features in each email to give your promotion the attention it deserves.              

1. Daily Deal Breaker; a new unsurpassed online special sale outlet.
   Have any new product, service or discount to promote, looking to empty your stock for new arrivals, looking to instigate a nationwide campaign or you simply want to sell directly to consumers at special rates.  Then you will find thier unique web interface very interesting as it allows you to communicate all you need to your card holders on time every day. Whether it’s a coupon sale, discount certificate or click and buys. You can be rest assured that the amazing DealBreaker software will deliver your offerings straight into the email box of all card holders no delays.
2. Staff Swap;
   they are committed employees because QCN trained them.  
   Bad, outdated customer service always has a way of making good products and brand look bad just as good effective customer service can turn a company’s flaws into a feature.  80% of the companies that fail do so not because they offered the right product or service through the wrong service reps. Over 90% of Nigerian companies who thinks business is good are actually stagnant simply because no matter how they try, the customers will always remember their last bad experience.  So, what’s Staff Swap?
   A creative customer service solution that allows businesses to take advantage of their years of marketing and service experience. A proactive customer service intervention strategy that allows businesses to buy professional service reps off their shelf. No more Employment Agencies krazy do’s and don’ts, No more careless and tedious hiring process and no more maybes and what ifs?   Let’s make this simple and clear. they like to swap your bad eggs with their professional and certified good eggs. Every service rep deployed is street smart certified and insured.
3. Hire a Business Robot;
   usually for contracts, presentations and anytime you want to make a resounding impact.
   Here is how this works, you have an amazing product or service to sell, you have booked for the corporate presentation but somehow you feel your presentation lacks the guts it takes to thrive in the corporate world. Your power point is not perfect, your sales and presentation don’t quite match the skills and expectation of your potential clients. Rather than go in half baked and not sure of your impact, all you need do is to call a sales robot. Professional sales people with nothing else but better brains and ideas. Outsiders whose success is tied to your business success. From your first contact to the end of the bargain they can help.

Their areas of specialization includes; Proposal writing and submission, killer Power point design and presentation, product or service articulation, live presentation with effective closing skills that is designed to beat the imaginations of your clients. This works very well for clients whose success is heavily dependent on a shoe string budget or fat pocket entities. Sometimes, one short is all you have got. Make the best of it by hiring the QCN robot pros.

Now, let’s analyze the benefits from a customer’s point of view.  

YOUR OLD AND POTENTIAL NEW CUSTOMERS. “THE  BENEFITS”.

• Savings Spree! Unprecedented savings plan for all; each of your customers will save a minimum N300k –N1million yearly just for using your card to shop anywhere in Nigeria plus over 12,000 cities and counting. Imagine using one card for your next flight to Abuja, stay at a five star hotel and buy exclusively from TM Lewin all at the same time. Now imagine being able to do this as many times as you can for the next one year no questions asked.
• Travelers Security; with a QCN customized benefits card in their wallet, customers will no longer need to travel with cash. Your customer can load up to $10,000 dollars or have a naira dominated card which can be used to withdraw cash upon arrival at their destination. This will no doubt help curb the spate of loss to skyrocketing armed robbers attacks.
• Unmatched Customer Appreciation Plan; Time to give back to your loyal customer. Your customer can now enroll their businesses for in our Proactive Business Marketing Scheme absolutely for FREE; Let us connect their businesses with new customers for life. After all, their business growth is your business growth. Just give them QCN co-branded printed form to fill and they are in 24 hrs later.
• New Income Stream; time to make money from all angles. Imagine your customer getting paid just for referring your brand to their friends and family whether they patronize you or not. Now it is possible, QCN will pay your client N1000 for every new person they tell about their service experience. Your new loyalty card really amounts to millions in payouts to you and your customers.
• Brand & Service marketing; 21^st century marketing should offer more than the usual marketing strategy if you are to win new patrons. Consider a situation where customers troop to your business locations simply because they now have a stake in your business growth. With the introduction of their advance proactive marketing strategy, your patrons traffic and patronage will have no choice but to surge. Giving your managers more room to concentrate on what matters the most, effective service delivery.
• Community Approval; your business integrity a community imperative. So get it right the first time.  The perception of your business by your host communities’ matters more at the end. Give your host community more reasons to celebrate your presence. Let’s make your company become part of your growth strategy.
• Employment for All; just another way of saying thank you to your customers and your host community.  Quick Connect is set and equipped to hire as many people as you refer. Thanks to their Project What Next” , a plan designed to hire over 3 million Nigerians in five years.  
• Free Insurance Coverage; This is the most interesting part of their program, coming soon, every customer carrying the loyalty card will be automatically covered by QCN’s Streetwise Insurance policy backed by their insurance partners. The personal safety of your customer is important just as it makes business sense to transfer your employee’s accident liability to a third party agent. Their personal accident insurance coverage is good for one (1) year. This is an Absolutely FREE INSURANCE COVERAGE FOR ALL.  As long as they carry your card. Your employees can also be covered by this plan.

Here Is How The QCN Program Works IN A Nut share;

Quick Connect hosts a plethora of verified merchants whose integrity and business ethics is constantly put to scrutiny. These companies’ by way of legal agreements pledge to offer exclusive deals for products and services wherever and however often.   These products and services are then sold to the corporate employees and the general public as a discount or proactive benefits plan.  Our relationship with the beneficiaries and merchants is dependent on 100% satisfaction!  Both parties are educated and constantly reminded on the need to respect signed agreements by gaining each others trust through increased patronage and effective service delivery. All beneficiaries are issued a co-branded Quick Connect ATM cards which can be used across all bank ATM machines nationwide. Card holders can transfer or withdrawn funds at their discretion. Our card can be used online and offline for real time purchases.