MOBILE MARKETING TIP FOR YOUR NIGERIA BUSINESS

Mobile Marketing on Fire

With the first quarter of 2014 well underway, it’s time get creative and put some weight behind your brand. To help you achieve this feet, I have narrowed down a few important aspects to keep in mind when developing your sales strategy this year:

Increase Mobile Advertising Spend
With a growing mobile economy reaching more than 30% of Nigerian adults, companies will find it crucial to integrate mobile advertising solutions into their overall advertising strategy. Brands that have already intelligently implemented mobile marketing strategies must start thinking of the appropriate mobile advertising channels to bulk up. Tracking the success of various mobile advertising services and understanding where the greatest ROIs are seen will help companies determine a proper increase in mobile ad spending for the holidays. With the projected increase in sales revenues during November and December, there’s no doubt that increasing ad spend as well as developing creative mobile marketing ideas to draw traffic will prove worthwhile and ultimately profitable.

EMAIL MARKETING STRATEGY...A MUST READ

10 ESSENTIAL LESSONS IN LIFE BY WILLIAM MCRAVEN, AMERICA’S TOP NAVY SEAL.

William H. McRaven has been a Navy SEAL for 36 years. At age 58, he is now the top Navy SEAL in the United States military, as Commander of the U.S. Special Operations Command. McRaven is the man who actually commanded the Navy SEAL mission to get Osama Bin Laden.

In other words, William H. McRaven is the type of man who, when he speaks, commands attention. On May 17, he returned to his own alma mater, the University of Texas at Austin, where he delivered the commencement address to the graduating class of 2014. In his speech, he offered 10 life lessons that I think are worth repeating. As McRaven said, while he learned these lessons in the Navy SEALs, they are just as valuable for people who have never worn a military uniform. “It matters not your gender, your ethnic or religious background, your orientation, or your social status,” McRaven told the Texas Longhorn grads. “Our struggles in this world are similar and the lessons to overcome those struggles and to move forward — changing ourselves and the world around us — will apply equally to all.” Quoted from his commencement address, here are 10 principles to live by, from the top Navy SEAL in the country, William H. McRaven: